Privacy Policy

This Privacy Policy describes how XPLR, LLC ("XPLR," "we," "our," or "us") collects, uses, and protects your information when you use the XPLR Guide website, mobile application, and related services (collectively, the "App").

By using the App, you agree to the practices described in this Privacy Policy.

1.1 Information You Provide

• Account information (name, email, username, password)
• Profile details (optional preferences, saved lists, etc.)
• User-generated content (reviews, notes, photos, comments – if enabled)
• Support requests or communications

We do not sell or share personal information for advertising purposes.

1.2 Information Collected Automatically

• Device information (model, OS version, language)
• Usage data (pages visited, actions taken)
• Log data (IP address, timestamps, crash logs, diagnostics)
• Location data (only if you allow it) for navigation and general region recommendations

You may disable location permissions in your device or browser settings. Some features may not work without it.

1.3 Information from Third Parties

If you sign in or connect through third-party services (e.g., Google, Apple, Facebook), we may receive basic profile information, email address, and authentication tokens. We do not store your password for these services.

3.1 Service Providers

Trusted third parties that help operate the App (hosting, analytics, crash reporting, authentication, storage). These providers only access what they need to perform their services and must protect your information.

3.2 Legal Requirements

We may disclose information if required by law; to protect rights, property, or safety; or to detect or prevent fraud or security issues.

3.3 Business Transfers

If XPLR is involved in a merger, acquisition, or asset sale, user information may be transferred as part of the transaction.

3.4 Sharing With Tourism Boards & Chambers of Commerce

We may share aggregated and anonymized data with local tourism boards, DMOs, and chambers of commerce to improve visitor resources and understand general interest. Examples include:

• Total number of users viewing a region
• Category interest (hikes, restaurants, coffee, outdoors, etc.)
• General geographic trends (e.g., Tennessee vs. out-of-state)
• High-level analytics about trip-planning behavior

We do not share any personal information, including:

• Name
• Email
• Phone number
• Exact location history
• Saved lists or itineraries
• Account details

All information shared is combined and anonymized and cannot identify you personally. Partners may only use these insights to improve visitor experiences and regional tourism. We never sell your personal data and do not allow partners to use shared information for personalized advertising.